Why Exhibit?

Why exhibit at the BBC Good Food Show?

 

Now in its 20th year, the original and biggest BBC Food Show attracts nearly 100,000* discerning food lovers who come to experience the incredible range and diversity of food an drink. These are visitors from all over the country who make this pilgrimage because they have a passion for food- it is a priority that they won't economise on, even in difficult times.

 

The BBC Good Food Show provides a highly interactive arena to stimulate their appetites and as the statistics (below) show, they want to discover and buy different food and drink.

 

Whether you're involved in the food, food preparation or drink sector, and whether you're a small producer or a big brand, you can reach the following audience by ensuring that you are part of the BBC Good Food Show in 2009.

 

- Nearly 100,000* food and drink loving visitors in just five days
- Visitors save up and spend over £10 million
- Visitors are 89% ABC1 

- 92% book in advance illustrating their dedication to the Show
- 75% said the show would influence the type of food and drink they buy in the future
- £103 Average spend at the show
- 76% visit to taste & try different food
- Over 97,000 visitors*
- £10 million spent by visitors over the 5 days.

*97,114 subject to audit

 

Many companies, ranging from the small producer right through to the big brands and supermarkets, have used the show to effectively promote their products and target this affluent, influential market.

 

* MEET your customers face to face

* RETAIL to an audience who are ready to spend

* LAUNCH new products and test the market

* BUILD a brand new customer database

* SAMPLE your products to a targeted food and drink audience

* SUPPORT your national marketing campaign

* GENERATE customer needs

* ASSOCIATE your company and brand with the best in the business

* GAIN improved relationships with retailers and industry buyers

To download the Sales Brochure click here.

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Showguide

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