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Visitors have been able to explore the latest kitchen products, gadgets and cookware on the amazing pop-up Lakeland store that has toured the country as part of the BBC Good Food Shows.
In addition, Lakeland have been sponsors of the Supertheatre, the Interview Stage and the BBC Good Food Stage, all of which have showcased top chefs cooking and appearing live.
Lakeland have supplied product to our stages and our audiences have seen the biggest names using Lakeland products including James Martin, Paul Hollywood and Mary Berry, Michel Roux Jr, The Hairy Bikers and Tom Kerridge, all who have used Lakeland kit to produce amazing dishes cooked live on stage.
Lakeland promotional messages are delivered by theatre hosts and Lakeland specific demonstrations are delivered within the daily theatre timetables. Lakeland receive exposure throughout the Show promotional campaign that runs across print, digital, Social Media, Direct Mail and outdoor platforms reaching millions in the run up to the Shows.
Contact the team today to start building your experiential sponsorship with exposure to 1000s of food lovers!Contact the team today!
As a leading Sponsor of the BBC Good Food Shows, we were really pleased with our overall experience at the shows. The team at River Street are efficient, professional and easy to work with, which resulted in a great show presence for Lakeland across the Spring, Summer, Scotland, Bakes & Cakes, London and Winter Shows. We’ve been impressed by the quality of the shows we’ve attended and have enjoyed being able to bring a ‘live’ Lakeland show experience to customers across the UK Lakeland