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Birmingham NEC
13 - 16 June 2019
Lexus Case Study
Lexus have been headline sponsors of the BBC Good Food Shows and BBC Gardeners’ World Live since 2014. The Lexus brand logo has been an integral part of the Show appearing on staging and all marketing collateral, reaching millions of people pre-Show as part of the Show promotional campaigns and thousands of people at Show.
Lexus have chosen the BBC Good Food Shows to engage with an audience that closely reflect their customers. At the Show visitors are happy to engage with the Lexus team and take the time to get a closer look at the vehicles on display, within a relaxed setting and as part of a fun day out.
Some fantastic competitions have been offered by the Lexus team with opportunities to win a car for the weekend, VIP tickets to the Shows, hotel accommodation, meet and greets with the chefs and dinner at their restaurants being particularly popular!
As headline sponsor of all the BBC Good Food Shows, Lexus have become a memorable part of a fun day out experienced by hundreds of thousands of potential customers.
The Lexus partnership with the BBC Good Food Shows was extremely successful delivering results and brand awareness above and beyond the targets set. The team at River Street Events were very helpful in ensuring the Lexus brand presence was maximised and helping us achieve our objectives. Lexus
