Eat Well Pavilion

Discover healthy food products and new ideas to help you create delicious, nutritious dishes. We bring together a selection of healthy food producers in the Eat Well Pavilion.

Great Taste Market

Organised by the Guild of Fine Food, Great Taste is an acknowledged benchmark for speciality food and drink. Over 400 judges from all over the world blind-taste the products in small teams and award the Great Taste stars - a sign you can trust, showcasing fantastic products from genuine producers who care about the quality of the food and drink they make.

There are thousands of Great Taste treats waiting to be discovered. If you are after something a little bit special then visit the Great Taste Market at the Show and give some of them a try.

Ludlow Producers’ Market

Head to the Ludlow Producer Market for a fantastic collection of producers from Ludlow and the Welsh Marches. With an emphasis on local, independent food and drink producers this is a great area to pick up some interesting products with a local flavour.

Producers Bursary Awards

The winners of the coveted BBC Good Food Shows Producers’ Bursary Awards Scheme have been announced! The BBC Good Food Show team have been searching the UK and Ireland to find the most outstanding artisan food and drink producers they can. The campaign calls for applications from small artisan producers with companies carefully shortlisted and all entries tasted at the BBC Good Food Test Kitchens by a team of experts. The deserving winners win the opportunity to exhibit free of charge at the prestigious BBC Good Food Show in Harrogate or Birmingham.

Producers’ Village

The Producers’ Village is our speciality food market at the heart of the Show, packed with small artisan and independent producers who pride themselves on the quality and provenance of their produce. Here you can try before you buy with some of the freshest seasonal foods and exciting new flavours, many of which you won’t find on your local high street.

Shop & Drop

Enjoy hands-free shopping with our Shop and Drop service supported by Guide Dogs.

Drop off your shopping bags in a safe and secure area at the Show and collect them at the end of your visit.  For heavier items opt to collect your shopping in the car collection service.

Friendly and helpful staff will be on hand to coordinate and assist you. We recommend a discretionary donation of £1 per item that is left at the Shop & Drop.