BBC Good Food Shows produce image
Birmingham NEC
26 - 29 November 2020


Stand No: E10

Around the world we love our teas, and we love our spirits. As ‘Two Germans in Tweed’ and feverent fans of all things British, it seemed absurd that we couldn’t enjoy them both at the same time. NOVELTEA set out to change that, embarking on a global journey of discovery to find the most perfect tea and spirit pairings out there. Blending the highest quality loose leaf teas with a range of expertley crafter spirits, our ‘Tales’ build on Britains’ history of culinary innovation to deliver a ‘Tea with Spirit’.

Launched in April 2017, NOVELTEA is the first brand in the world to create tea and alcohol fusions to test and tickle taste buds. Ranked as one of the top new businesses in the UK by the Startups 100 2018 index and a 2018 SIAL Innovation Award Winner, NOVELTEA’s blends start with tea, taking inspiration from its ingredients and origins to create unique flavours that can be enjoyed hot or cold.

Ranging from a quintessentially British combination of Earl Grey and gin, to an exotic pairing of Moroccan green mint tea and white rum, to the recently launched Chinese Oolong tea and Scotch whisky, NOVELTEA offers a refreshing twist to your afternoon tipple. Tea with spirit.

• Winners of the 2019 International Wine and Spirit Competition (IWSC), receiving Silver for The Tale of Earl Grey & Bronze for The Tale of Tangier

• Winner of Speciality Food Magazine’s ‘New Producer Award 2018’ for crowdfunding

• Featured in Great Taste Awards 2018 and 2019 list of winners and Silver medal winner in the Spirits Business Award 2018

• Stocked in over 150 stores across the UK and exported globally to countries including China and Germany.

• NOVELTEA has successfully raised over half a million pounds in crowdfunding over a two year period and revenue has grown by 320% in the last twelve months.

Get in touch with NOVELTEA

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