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Guide Dogs for the Blind have supported the BBC Good Food Shows as ‘Shop & Drop’ sponsors over the past several years across our portfolio. This feature provides a convenient solution for visitors burdened with bags who are keen to continue exploring the show. ‘Shop & Drop supported by Guide Dogs for the Blind’ operates on a donation basis as opposed to charging for use, to emphasise the brand’s charitable foundations.
As part of the agreement, we provide Guide Dogs for the Blind with stand space on the Show floor where volunteers with trained dogs endeavour to teach our visitors of the value of their work. In the past, Guide Dogs have brought with them a Sensory Tunnel to simulate the experiences of the Blind. As a result of this and the knowledge of the volunteers, over 80% of visitors learn something new when visiting the Guide Dogs for the Blind stand. This has positive implications for the data capture and charity sign-ups achieved on site, which have kept Guide Dogs for the Blind coming back each year.
The Lexus partnership with the BBC Good Food Shows was extremely successful delivering results and brand awareness above and beyond the targets set. The team at River Street Events were very helpful in ensuring the Lexus brand presence was maximised and helping us achieve our objectives. Lexus