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Dana Elemara

Photo of Dana Elemara

Stemming from her Middle Eastern background where she started cooking for the family at the age of 11, Dana has a passion for sharing how the right ingredients can transform a simple dish.

Photo of Dana Elemara

Biography

Stemming from her Middle Eastern background where she started cooking for the family at the age of 11, Dana has a passion for sharing how the right ingredients can transform a simple dish. In 2012, after leaving a career at Goldman Sachs to pursue something more meaningful, she founded Arganic, who supply Arabic ingredients direct from the farm, to the likes of Marks and Spencer, Wholefoods, Selfridges, Ottolenghi, and international outlets.

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The Telegraph credited Arganic for ‘bringing argan oil to the British kitchens’ and ES magazine featured Arganic as one of their ‘top three ethical companies’. Based on the modern Middle-Eastern diet, Dana has a strong passion for integrating health into lifestyle in a way that doesn’t remove taste and the love of food. Integrity, authenticity, quality, and generosity is at the heart of everything she does, and in 2014, Dana won a YBF’s award in recognition for her direct relationship with farmers and support in helping Berber women in Morocco gain independence. 

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